Effective Campaigns with Google Ads
A business of any size, selling any product, or providing any service, all have one thing in common.
They all do some kind of online marketing!
Online marketing is the biggest tool any company can have. If done properly, it allows you to grow your brand/company, strengthen your name recognition and eventually increase revenue. However, unless you have previous experience or an education in marketing, it might seem light a daunting task.
That is where we come in, providing all online marketiers out there with some steps you need to keep in mind when creating an effective campaign with Google Ads. But, before you can get your campaign started, there are a few preliminary steps you need to make sure you have completed.
- Know Google’s Importance
With approximately 80% of all searches being performed on Google, it is critical to put your efforts into producing campaigns on this search engine. Yahoo and Bing, are less important but are still important when it comes to Search Engine Optimization.
Clients are more likely to buy from you or use your services if you are a thought leader or informative asset, so establish yourself as one by creating extraordinarily helpful content. If you know your desired audience has a common problem, provide them with ways to solve that problem. Take decisive actions to ensure that the audience is attracted to your site as a place to find answers.
- Landing Pages
Everything that you want to do with your campaign, from increasing qualified traffic to your site, to increase the number of sales/leads you get, all have to point to somewhere. That is where your carefully designed landing page comes into play. Leads should be provided detailed information on the topic that made them click on your ad in the first place, as well as confronted with a reason for them to leave their personal information with you.
- Tracking with Google Analytics
Effective campaigns are all about experimentation. You select a strategy, anticipate that initial assumptions about keywords and think of clever catchy call-to-actions. However, there is no way to know if these even work, if you are not able to track what these leads do once they arrive on your website. For this reason, it is essential to have a complete internet analysis tool to help figure out what’s working and what’s not. To learn more about what benefits Google Analytics offers call us 206-331-3268
Creating an Effective Campaign Steps:
- Type of Campaign that fits your needs
There are 7 types of campaigns that you can choose from. All of which have their own Pro’s and Con’s.To find a more detailed explanation of these campaigns, Click Here. For now, here is the summarized version of each campaign.
- Search – Select this type of campaign when you want highly specific targeting, that produces increased website traffic and possible leads/sales.
- Display – Select this type of campaign when you want to bring awareness to your brand or company within browsing websites and apps, which produces higher visibility and possible leads/sales.
- Video – Select this type of campaign when you want to bring awareness to your brand or company within YouTube, which produces higher visibility and possible leads/sales.
- Shopping – Select this type of campaign when you want to do retail marketing to promote a nearby store that produces increased store sales.
- App – Select this type of campaign when you want a multi-channel marketing that promotes your app specifically.
- Local – Select this type of campaign when you want a multi-channel marketing that allows you to enter location details and promotions/events, that produces in-store sales.
- Smart – Select this type of campaign when you want easy setup with increased optimization, that produces increased sales and leads.
2. Keyword Selection
Pick keywords that are relevant to your business or the product you are trying to sell, but also easy to rank for. Look for multi-word phrases or exact questions as they are usually less competitive and could provide the highest quality audience.
- Verbiage Generosity
When it comes to writing the verbiage on your campaigns, you have to make sure you do not cross the fine line between not enough information and too much information. You have to make sure you are being generous with the information (i.e. if you have free tools or a promotion, make sure you let people know), but also being mysterious enough to make them want to read or learn more.
It’s important to provide something of value that either solves a problem or provides benefits for visitors in exchange for them clicking on the campaign. Often traffic will not be ready to buy or fill out information right away, but a tempting call to action is the first step in getting them to consider you over someone else.
- Social Media
Focus on the top three social media platforms: Twitter, Facebook, and LinkedIn. Remember, to provide your followers with information that they actually want to read. By always providing your social media followers with a little taste of information, and then linking it back to your website (a specific landing page or Blog post) which provides more detailed information. This helps increase your own authoritative strength within Google, but also audiences for your other campaigns.
- Patience and Tenacity
It is easy to become discouraged and frustrated if you see numbers increasing for your ads, but do not have increased sales/leads. In reality, it’s a long term strategy only rewarding those who approach it with patience and tenacity. If you stick with it, the profit you will get, will be well worth it.